Get more PPC sales and leads, not just clicks.

Managing your PPC in-house or using an agency? Either way, your budget is precious and shouldn't be wasted on attracting the wrong leads. 

Use this playbook to master different Google Ads features, and learn the best strategies to help you improve return and overtake your competitors.

What else is in this guide? 



Ever feel like the guidance on all of those PPC products just isn't there? Brush up on your feature recall with a glossary of terms from an ex-Google specialist.


Unlock tips from
a PPC agency 

Who are you entrusting to run your PPC campaigns? Find out the do's and don'ts from our specialist team, as well as how to avoid one of the most common PPC mistakes we see.



Proven strategies
for a higher return 

Get access to the advice we recommend and use to run PPC campaigns that outlast your competition, get higher ROAS and less budget wastage.


We're an Australian digital agency that specialise in high-performing PPC campaigns.

Think bigger, dive deeper is our motto and our mission.

We specialise in PPC campaign structure and management for eCommerce brands, using our tools and wits to deliver better campaigns with higher returns. 

The Digital Marketer's PPC Playbook is true to how we run things and the little-known advice we share with clients to deliver them real, lasting ROAS in PPC .

We hope it helps you too. Who knows what'll lie beneath for your business?

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"The alphawhale team are the most down-to-earth agency I've ever had the pleasure of working with. No challenge is too big, no task is too small and they deliver... every time.

Strategically, the alphawhale team make sure they understand our business and our customers. This insight allows them to provide us with insight and allows us to make smart business decisions that had allowed our business to grow and see results. "

Casey Radley
eCommerce Manager

Grab your free copy: The Digital Marketer's PPC Playbook